The roots of a country’s culture must lie entrenched in its music. And the same applies to Brazil with its universally loved samba, bossa nova, carnivals and beach parties.
This, however, is not about stereotyping. Brazil is home to a serious music business as the international industry will learn at the 48th edition of the Midem event in Cannes this weekend (1-4 February).
From the late legendary Renato Russo and 2012 global singles best-seller Michel Telo to the new-generation sounds of Criolo, Daniel Murray and Zemaria, Brazil is a rich source of recorded and live music acts.
And the business side is supported by a plethora of enterprises, ranging from the Rock in Rio festivals to the Som Livre record label.
To learn more about the music and entertainment biz in Midem’s latest Country of Honour, Latin America’s biggest economy and the opportunities available there, log into the Midem-published Outside The Box, a joint content-marketing series of White Papers supplied by JayKay Media Inc’s MediaTainment Finance.
The current edition features a Special Focus on Brazil. Read on http://www.midem.com/en/explore-the-library/whitepapers/outside-the-box-7/